THE
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VAIX NEWS Q3/2025

Power Up Your Player Experience

The future of betting isn't just personalized - it's predictive. This quarter's product updates help you spot opportunities faster, act smarter, and keep players playing longer.

Here's what's new across our three key areas, designed to help you boost engagement and revenue before the big tournaments ahead, like the 2026 FIFA World Cup.

Player Insights (CRM)

 

Level up your player intelligence with new tools. Save time with Smart Filters, spot trends faster, and see how one operator doubled their VIP retention using our AI.
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Sportsbook Personalization

 

Smart Search just got smarter. Now your players can find any market or player prop in seconds. Plus, meet our AI Bet Builders that create themselves.
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Casino Personalization

 

Cross-sell sports fans to casino with Ai that knows exactly when and what games to serve up. Plus, see how we helped betPARX to boost revenue and retention.
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Player Insights (CRM)

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Save time with Smart Filters

Stop building the same searches over and over. Our new Saved Filters lets you store your most complex customer segments with a single click. The whole team can access them instantly, so everyone's working from the same playbook.

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Analytics that score

Get the full picture of your performance in one place. Our new analytics tab brings together all your vital stats together - from turnover to user behavior. Track everything that matters: betting patterns, popular sports, user retention cohorts. Make data-driven decisions to optimize player lifecycles and sustainable growth.

 

Sportsbook Personalization

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Smart search, now with players

Your users want quick answers, not endless scrolling. Our latest Smart Search update now supports player search, returning player markets directly into users search results. Searches stay personalized and typo-tolerant as before - now with the power to surface the exact bets they're looking for, instantly.

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Bet builders that build themselves

Give your players a head start. VAIX pre-built bet builders are now integrated into Custom Bet. Users get tailored bet builders based on their location and previous betting behavior. Relevant ready-made bet builders mean faster decisions, more engagement and market discovery.

Casino Personalization

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Turn sports fans into casino customers

Transform your sportsbook players into year-round revenue generators. Our AI-powered Casino Cross Sell model spots which players are ready to play casino games, then serves up the content to keep them playing. The result? Players who enjoy both sports and casino typically bring in 4x more value than sports-only players.

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Our new client success story

Click here and see how betPARX used our Casino Personalization AI to serve up the perfect games for every player. The result? Happier players, better retention and a serious boost to revenue.

Watch now: New customer retention case study

Learn now Apostemos transformed their player retention across Latin America, over doubling their VIP retention rates with VAIX AI-powered CRM and Retention Marketing services. Watch the video and read the full story here.

Learn more about VAIX solutions for customer retention success

Download product brochures, watch videos or read our free 8-step guide for Personalization success

We'd love to hear from you

 Whether you have a question about features, trials, pricing, need a demo, or anything else, our team is ready to answer all your questions