Build your sportsbook
on stronger foundations
The turnkey sportsbook trusted by operators who want more control, resilience and long-term performance.
The turnkey sportsbook trusted by operators who want more control, resilience and long-term performance.
25+ years supporting sportsbook operations across regulated markets worldwide — combining proprietary data, operational expertise and technology built for scale.
Years of sports data & technology expertise
Betting operators worldwide
Official league & federation partnerships
Every core capability — from odds and trading to engagement, marketing and player protection — developed within the same ecosystem and designed to work together as one integrated turnkey sportsbook.
Operational intelligence is shared natively across the sportsbook — connecting trading, engagement, player protection and marketing in real time. Each function continuously strengthens the next, creating a more connected and responsive operation.
Trading sees what risk sees
Live exposure and market activity automatically strengthen risk controls and protect margins.
Responsible gaming informs marketing and risk
Player protection flags automatically exclude at-risk players from promotional activity and adjust their betting parameters — keeping you compliant without manual intervention.
Marketing strengthens trading and risk
Player insights help optimise pricing, betting limits and retention across customer segments.
See how connected intelligence improves performance across the sportsbook experience.
Real-time exposure, customer behaviour and market dynamics drive pricing — protecting your margins, automatically.
Personalisation
Customer signals turn into personalised offers across the full journey. Better relevance. Better timing. Better results.
Engagement at
From live streams to in-play betting — intelligence lives inside the sporting moment, keeping customers in the game.
Proactive
Player behaviour analysed in real time to detect early signs of gambling-related harm — enabling timely, proportionate interventions at scale.
Operate with the level of control, flexibility and support that fits your business — without compromising scalability or long-term performance.
You set the strategy. We handle the complexity.
Your business model, your vision — we shape the operation around it.
You decide how much you delegate
Manage directly or delegate. The solution adapts to your team, workflows and pace.
Integrate where it makes sense
Plug in third-party solutions where you need them. No lock-in.
A single integration framework cuts through complexity — so you launch faster and scale without friction. Whether you're switching platforms or entering the market fresh.
One integration, full access to the platform.
Not months. Go live faster than you think.
Rebuilding required as you grow.
For sportsbook performance, innovation and operational excellence.
Taiwan Sports Lottery — the only government-approved sports lottery operator in Taiwan — chose Sportradar’s turnkey sportsbook solution to modernise and scale seamless sportsbook operations across digital, mobile and more than 2,600 retail locations.
sports with live betting
betting options
retail locations expanded to 2,600+
platform uptime
